Helping pet brands find
their pack.
We make partnerships easy, effective, and tailored to meet your goals.
You’ve built something great — a brand pet parents should know about. But growth is tough. Paid ads get expensive. Organic reach takes time. And partnerships are an often overlooked marketing strategy.
That’s where Pack Partners comes in.
We help pet brands get in front of more pet parents by making partnerships work for you. Whether you want a full-on partnership strategy, just a few fresh ideas, or maybe a plug-and-play perks program, we meet you where you are and help you move faster.
OUR PARTNERSHIP SERVICES
Whether you are testing the waters or ready to go all-in, Pack Partners offers flexible ways to partner based on your needs, stage, and speed.
⚡ Quick Wins (Low Commitment, High Impact)
- Partnership Audit ($499) First we understand where you're at, gaps and all. Then, get 3 to 5 tailored, strategic partnership ideas you can act on now. Perfect for brands that want a fresh POV without a big lift.
- Mini Strategy ($1499) One week deep dive. One clear partnership roadmap. Get senior-level strategy and execution insights on how to scale your partnerships — fast.
📈 Growth Programs (Bigger Moves, Bigger Impact)
- Fractional Business Development (custom $; 3 to 6+ months of support) Need a partnership engine but not ready to hire full-time? Or need someone to bring deep experience to your existing team? We’ll help refine strategy (if desired) and outreach to secure partners that deliver measurable results.
- Branded Directory (custom $) Create your own curated partner guide or discovery platform — powered by our directory platform Sniffworthy . Great for building ecosystem value and brand authority.
💡 NEW! Sniffworthy
- Directory Inclusion/Feature Sniffworthy.com is our D2C directory site and offer guide, delivering a smart resource for modern pet parents. Standout within your product categories, and help educate curious owners. For 2025, includes distribution within Dogo.app, reaching 40K MAU's (new pet parents) in the US.
- Partnership Audit ($499) First we understand where you're at, gaps and all. Then, get 3 to 5 tailored, strategic partnership ideas you can act on now. Perfect for brands that want a fresh POV without a big lift.
“ We were so lucky to get connected with Dan - he unlocked strategic marketing partnerships we never thought possible... these partnership efforts have led to new ways to enhance our user experience, optimize conversion, and delight pet parents. I'm excited to see him impact our industry for the better.”
— Tadas Ziemys, Co-Founder Dogo
The World's Most Popular Dog Training App
Leap Venture Studio Cohort 3
20 Years of Partnership Building + A Love of Dogs
Meet Dan. And Wally.
Dan leads Pack Partners (part of The Wally Co. which is appropriately named in memory of his last English Bulldog), a partnership consulting practice that has worked within the pet industry for Dogo, Freshpet, Ask.Vet and with 15+ other startups and growth stage companies.
Previously he led partnership efforts for Shutterfly and Udemy, co-founded the Motigo app for endurance athletes and more..
Learn more about Dan here.
Share your email to unlock exclusives (later 2025)
- Monthly email with partnership buzz & opportunities.
- Quarterly partnership centric industry report - with insights, market trends, and data sourced from our network and beyond.